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of cities that were under the radar, building on some of the internal polling that we did, really honing our 50 state strategy and having all the states in training our volunteers and giving us something to do to empower them in an offer that it president norman hasn't done. all of those things started pretty quickly after the president won his first election, and we build off about. >> when were you having to sort of build this? >> i showed up in april on a full-time basis, and we really started, and this was at david's insistence, we started very early april, may doing some very intensive research to try to get a handle on what people were thinking out there. this was before the debt ceiling stuff, but we knew that people were we of the economy. and it was a weary electorate. we really wanted to sort of see how we fit in, see how they were following what was going on on the other side. so by the time the debt ceiling it, we had a pretty good sense of the landscape and what, sort of what our way was to kind of move. the dead sea was really a moment at which we were kind of galvanized the so
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